|
Post by account_disabled on Oct 21, 2023 3:09:10 GMT -5
They became available to carry out typical outbound activities in popular channels with which the system offered integration. These were usually e-mails, text messages and direct mail. In recent years, simple personalization mechanisms have also been introduced in digital channels, popups. Thanks to marketing automation,we are able to target campaigns more effectively. Implement them with less manual work. As a result, we are able to generate more revenue with fewer campaigns. We can also spend more time optimizing our campaigns, which leads to even phone number list better results. Ultimately, marketing automation has allowed us to become more effective and efficient in our marketing efforts. What is a customer data platform (CDP)? “CDP (customer data platform) is a system managed by a marketer that creates a permanent, unified customer profile and uses this information with the support of analytics for marketing activities. How does the CDP platform differ from Marketing Automation? Now that's a good question. Let me answer them with a series of points: Scope and sources of data It is no longer enough to extract a few data online and launch a few emails based on them. CDP means "extracting" and unlimited possibilities of integrating data sources.
|
|