Post by ivykhan885 on Mar 5, 2024 5:36:29 GMT -5
The future is closely interconnected to the present: if you want to make accurate predictions on the performance of your company, it is essential to study the precise current situation. Effective analytical knowledge is a critical factor in today's marketing world, which is why we hear more and more often about analytics tools. Thanks to these platforms, collecting information has become much easier and faster. Of course, an intelligent view of the numbers and what they represent is still necessary, but the variety and depth of available data is dramatically changing the way we do B2B marketing . In this article, we will present some features of the HubSpot Analytics platform, dividing them into the following themes: Analysis of traffic sources. Analysis of the conversion process. User behavior on the site. Social network analysis. How HubSpot analytics changed the game in inbound marketing Not only by enhancing efficiency in the provision of services but also by increasing their transparency. Each action is precisely measurable and supports the development of strategies that increasingly adapt to the specific needs of B2B companies which.
in turn, can objectively verify the results of the campaign in relation to the pre-established business development objectives. To learn in detail the pros and cons of the Hubspot platform and all the advantages that inbound marketing can give to your business, download our free eBook! But let's start immediately with the jewel in the crown of the HubSpot analytics platform source analysis Australia Telegram Number Data By combining all elements into a single graph, the report allows you to quickly keep an eye on the sources of your traffic through an intuitive visualization. In addition to the traffic volume derived from each source, HubSpot provides valuable statistics in terms of conversion rates and number of leads generated from each source. sources Where is the traffic coming from? Which digital strategy is bringing the most benefits? Which one should be strengthened instead.
To answer these questions, fundamental in every B2B digital campaign, a glance is enough: each different color represents a different source of traffic and each column a month. The graph is subsequently divided into a table in which the numerical value of visits is associated with each source. These are in turn divided into the number of contacts first and then the number of customers. At the bottom of the table you can see the general values of all sources. sources 2 As nice as it is to see traffic to your site increase, it is not the only indispensable metric: the increase in traffic volume, in fact, is meaningless without a lead generation plan . All the optimization, promotion and content development work has the aim of generating conversions. The numbers collected in themselves cannot tell us much, which is why it is essential to insert them into a context (such as the type of market in which the company operates or the market standards) and then compare them with the results.
in turn, can objectively verify the results of the campaign in relation to the pre-established business development objectives. To learn in detail the pros and cons of the Hubspot platform and all the advantages that inbound marketing can give to your business, download our free eBook! But let's start immediately with the jewel in the crown of the HubSpot analytics platform source analysis Australia Telegram Number Data By combining all elements into a single graph, the report allows you to quickly keep an eye on the sources of your traffic through an intuitive visualization. In addition to the traffic volume derived from each source, HubSpot provides valuable statistics in terms of conversion rates and number of leads generated from each source. sources Where is the traffic coming from? Which digital strategy is bringing the most benefits? Which one should be strengthened instead.
To answer these questions, fundamental in every B2B digital campaign, a glance is enough: each different color represents a different source of traffic and each column a month. The graph is subsequently divided into a table in which the numerical value of visits is associated with each source. These are in turn divided into the number of contacts first and then the number of customers. At the bottom of the table you can see the general values of all sources. sources 2 As nice as it is to see traffic to your site increase, it is not the only indispensable metric: the increase in traffic volume, in fact, is meaningless without a lead generation plan . All the optimization, promotion and content development work has the aim of generating conversions. The numbers collected in themselves cannot tell us much, which is why it is essential to insert them into a context (such as the type of market in which the company operates or the market standards) and then compare them with the results.