Post by mdkabila on Mar 10, 2024 2:34:23 GMT -5
Every day, millions of promotional SMS are sent throughout Italy, addressed to potential customers of goods and services and optimized to kick off a loyalty process, whether for lead generation or for simple information purposes. If at first glance the amount of data and information may seem really complex, analyzing the flow of actions that characterizes these mailings turns out to be surprisingly simple . Let's now analyze the main tools necessary to send promotional SMS in large numbers, dividing them into two main components: database and gateway .
SMS gateway database: an intuitive process To better understand how this process works, let's start with a practical example. A medium-sized company, specialized in the sale of artisanal products, would like to make its offer known through an SMS sending campaign, both to a public residing in Denmark Phone Number the area and to potential customers in the nearest postcodes. To obtain the desired results it is necessary for this company to collect contacts through a lead generation campaign, thanks to the know-how and constant support of a digital company. With a high-level strategy, it will be possible to collect quality and structured contacts , in order to maximize performance and make the most of the SMS gateway database.
Once the contacts have been collected in the database, the company will have to select some key points, through which to identify its "typical customers" and activate the sending strategy: what are the best-selling products? Are some customers already loyal and often purchase from company stores? Is it possible to impact the customers who are more inclined to buy artisan products of this type? Once the audience collection and definition phase has been completed, the next step will be the use of a sending service , such as the SMS Gateway. The previously defined audience can be impacted with personalized messages, which will raise awareness and promote the products of the company in question.
SMS gateway database: an intuitive process To better understand how this process works, let's start with a practical example. A medium-sized company, specialized in the sale of artisanal products, would like to make its offer known through an SMS sending campaign, both to a public residing in Denmark Phone Number the area and to potential customers in the nearest postcodes. To obtain the desired results it is necessary for this company to collect contacts through a lead generation campaign, thanks to the know-how and constant support of a digital company. With a high-level strategy, it will be possible to collect quality and structured contacts , in order to maximize performance and make the most of the SMS gateway database.
Once the contacts have been collected in the database, the company will have to select some key points, through which to identify its "typical customers" and activate the sending strategy: what are the best-selling products? Are some customers already loyal and often purchase from company stores? Is it possible to impact the customers who are more inclined to buy artisan products of this type? Once the audience collection and definition phase has been completed, the next step will be the use of a sending service , such as the SMS Gateway. The previously defined audience can be impacted with personalized messages, which will raise awareness and promote the products of the company in question.